The Recycled Planet

The Recycled Planet produces men’s and women’s fashion outerwear using only recycled, repurposed, and sustainable components; delivering high quality, design driven and eco friendly clothing.

The directive for this campaign is capturing sustainability amidst a fresh, lighter color palette exhibited by this season’s new designs. We chose the Jamaica Bay Wildlife Refuge in Queens, New York as an exercise in site sustainability, as the location is a haven for animal species that continue to thrive despite choosing the busiest city in America to habitate. In essence, the campaign reflects urban flair with the sensibility to the continued importance of environmental protection.